UPDATED: 28/04/2024

This Privacy Policy outlines how Matcha & CO (referred to as the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase at dev.matchaandco.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" refers to the user of the Services, whether you are a customer, website visitor, or another person whose information we collect in accordance with this Privacy Policy. Please review this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please refrain from using or accessing any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other actions required by applicable law.

Understanding Our Personal
Information Practices

To provide the Services, we collect and have collected over the past 12 months personal information about you from various sources as described below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights and the of our users or third parties.

Types of Personal Information We Gather

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies you, relates to you, describes you or can be associated with you. The following sections describe the specific categories and types of personal information we collect.

Data Provided Directly by You

Information you directly provide through our Services may include:

  • Basic contact details: such as your name, address, telephone number, and email.
  • Order information: including billing and shipping details, payment confirmation, email, and phone number.
  • Account information: such as your username, password, and security questions.
  • Shopping details: including viewed items, cart contents, and wish list items.
  • Customer support interactions: any information you include when communicating with us through the Services.

Certain features of our Services may necessitate direct provision of such information. While optional, failure to provide may limit your access to these features.

Data Provided by cookies

We gather specific details about your engagement with the Services, known as 'Usage Data,' automatically. To accomplish this, we employ technologies like cookies, pixels, and similar tools ('Cookies'). Usage Data encompasses various aspects of your interaction with our Site and your account, including device specifics, browser
details, network connection data, IP address, and other relevant information regarding your engagement with our Services.

Data We Obtain from Third Parties

We also gather information about you from external sources, which may include suppliers and service providers acting on our behalf. These entities assist in various aspects of our Site and Services, such as Shopify, a platform supporting our operations. Additionally, our payment processors gather payment-related details (such as bank information, credit or debit card data, and billing addresses) to facilitate transactions and fulfill orders, as outlined in our contractual agreements. Furthermore, when you interact with our Site, emails, or Services, we or our partners may automatically collect specific details using online tracking technologies like pixels, web beacons, software development kits, third-party libraries, and cookies. All information obtained from third parties adheres to the guidelines outlined in our Privacy Policy. However, we cannot guarantee the accuracy of information provided by third parties, nor do we govern their policies or practices

How We Utilize Your Personal Information

  • Supply of Products and
    Services    : Your personal information is employed to furnish you with our Services, ensuring adherence to our contractual obligations. This includes processing payments, fulfilling orders, sending account-related notifications, managing purchases, returns, exchanges, and facilitating the creation and maintenance of your account. Additionally, it enables us to coordinate shipping, process returns and exchanges, and enables you to contribute reviews.
  • Marketing and Advertising: We leverage your personal information for marketing and promotional endeavors, including the dissemination of marketing communications via email, text message, or postal mail. Furthermore, we tailor our marketing efforts, including advertisements for products or services, using this information. This may involve personalizing the Services and advertising on our Site as well as other platforms.
  • Security and Fraud
    Prevention    : Your personal information plays a vital role in identifying, investigating, and mitigating potential instances of fraud, illegal activities, or malicious behavior. It's imperative to maintain the security of your account credentials; hence, we advise against sharing your username, password, or any access details. Should you suspect any compromise of your account, please notify us promptly.
  • Communication with You: We utilize your personal information to offer customer support and enhance our Services. This endeavor aligns with our legitimate interests in providing responsive and effective services while nurturing our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in connection with the operation of our store with Shopify, see https://www.shopify.com/legal/cookies . We use Cookies to power and improve our Website and Services (including remembering your actions and preferences), to perform analysis and better understand user interaction with the Services (in our legitimate interests in administering, improving and optimizing the Services) . We may also allow third parties and service providers to use Cookies on our Site to
better personalize services, products and advertising on our Site and other
sites. Most browsers
automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies may negatively affect your user experience and may cause some Services, including certain general features and
functionality, to not function properly or become unavailable. Additionally,
blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

Disclosure of Personal Information

Under certain circumstances outlined in this Privacy Policy, we may disclose your personal information to third parties for legitimate purposes. These circumstances may include:

  • Service Providers: We may disclose your personal information to suppliers or other third parties who render services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping.
  • Business Partners: Your information may be
    shared with business and marketing partners, including Shopify, to facilitate the provision of services and advertising. These partners will handle your information in accordance with their own privacy policies.
  • Consent-Based Disclosure: We may disclose your
    information to third parties when you explicitly direct, request, or consent to such disclosure. This may occur, for instance, when sending products or through your interaction with social media widgets or login integrations.
  • Affiliates and Corporate
    Entities:     Your information may be shared with our affiliates or within our corporate group for the legitimate purpose of conducting successful business operations.
  • Legal Obligations and
    Business Transactions:     In compliance with
    applicable legal requirements, we may disclose your information in connection with business transactions such as mergers or bankruptcies, to respond to legal requests such as subpoenas or search warrants, to enforce terms of service, or to protect and defend the integrity of our Services, as well as the rights of our users and third parties.


User-Generated Content

Within the Services, you may have the opportunity to share product reviews and other user-generated content. Should you opt to submit user-generated content to any public area of the Services, it becomes publicly accessible. We lack control over who can access the information you choose to share with others. Consequently, we cannot guarantee that parties with access to such information will uphold your privacy or maintain its security. We bear no responsibility for the privacy or security of any information you choose to make public. Additionally, we do not take responsibility for the accuracy, use, or misuse of any information you disclose
to or receive from third parties.

Third Party Websites and Links

Our Site may include links to websites or online platforms operated by third parties. Should you choose to follow these links to websites not affiliated with or controlled by us, we advise reviewing their privacy and security policies, as well as their terms and conditions. Please note that we do not guarantee nor are we responsible for the privacy or
security practices of such sites. This includes the accuracy, completeness, or reliability of the information found on those sites. Furthermore, any information you share in public or
semi-public spaces, including on third-party social media platforms, may be accessible to other users of the Services and/or users of those third-party platforms. There may be no limitations on the use of this information by us or by third parties. It's important to note that the inclusion of these links does not inherently imply endorsement of the content of these platforms, their owners, or operators, unless otherwise disclosed on the Services.

Children's Data

The Services are not designed for use by children, and we do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the details provided below to request the deletion of that information. As of the Effective Date of this Privacy
Policy, we have no actual knowledge of "sharing" or "selling" (as defined by applicable law) personal information of individuals under the age of 16.

Security and Retention of Your Information

Please be aware that while we implement security measures, no system is entirely foolproof. Additionally, information transmitted to us may not be secure during transit. Therefore, we advise against using unsecured channels to communicate sensitive or confidential information. The duration for which we retain your personal information depends on various factors, including the need to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce other relevant agreements and policies.

Your Rights and Choices

Depending on your place of residence, you may possess some or all of the rights outlined below concerning your personal information. However, please note that these rights are not absolute and may only be applicable in specific circumstances. In certain cases, we may refuse your request as permitted by law.

  • Right of Access/Knowledge: You may have the right to
    request access to the personal information we hold about you, including details about its usage and sharing.
  • Right to Erasure: You may have the right to request the deletion of the personal information we hold about you.
  • Right to Rectification: You may have the right to request the correction of any inaccurate personal information we hold about
    you.
  • Right to Portability: You may have the right to receive a copy of your personal information and request its transfer to a third party, under certain circumstances and exceptions.
  • Restriction of Processing: You may have the right to
    request that we stop or restrict the processing of your personal information.
  • Withdrawal of Consent: If we rely on your consent
    to process your personal information, you may have the right to revoke that
    consent.
  • Right to Appeal: You have the right to appeal our decision if we refuse to process your request. You
    can respond directly to our refusal.
  • Management of Communication Preferences: You can opt out of receiving promotional emails at any time using the unsubscribe option provided in our emails. However, please note that we may still send you non-promotional emails related to your account or orders.

You can exercise any of these rights as indicated on our Site or by contacting us using the provided contact details. We do not discriminate against you for exercising any of these rights. To verify your identity before providing a substantive response to your request, we may need to collect information from you, such as your email address or account information. According to applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we will require the agent to provide proof of
authorization, and we may need you to verify your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Claims

If you have any concerns regarding how we handle your personal information, please reach out to us using the contact details provided below. If you feel dissatisfied with our response to your complaint, depending on your jurisdiction, you may have the right to challenge our decision by contacting us again using the provided contact details or by lodging a complaint with your local data protection authority.

International Users

Just a heads up: Your personal
information may be transferred, stored, and processed outside of your home country, which includes the United States. Third-party personnel, service providers, and partners in these countries also handle your personal
information. If we move your personal information outside of Europe, we'll rely on recognized methods for transferring data, like the European Commission's Standard Contractual Clauses. This ensures your information is protected, unless it's going to a country already recognized as having adequate protection.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you want to exercise any of
your rights, feel free to reach out to us at hola@matchaandco.com or contact us at:
MATCHA TEA COMPANY SL
Carrer de Ticià 32,
08035 Barcelona,
Barcelona, Spain.